Tough Stain Gayab 99.9% Germs Khatam Long Lasting Freshness Crystal Clear Shine Royal Cleaning
About Us - EAST KING
POWERFUL CLEAN. ROYAL CARE.
Welcome to EAST KING, the house of HORCH. We are a Ludhiana-based family brand on a mission to make royal-grade cleaning affordable for every Indian home.
From H. No 723, Krishna Colony, Rahon Road, Ludhiana – 141007, we started with a simple thought – “ZYADA MAT SOCH, UTHA LE HORCH!”
Our products are not just cleaners. They are:
- HORCH Liquid Detergent 1L Royal Fresh – Tough Stain Removal + Color Protection + Fabric Care
- HORCH Dishwash Gel – One Drop. Endless Sparkle.
- HORCH Aerosheen Crystal Glass Care 500 mL – Zero Streaks, Fast Dry, Dust Shield Technology
We use advanced formulation, lab-tested quality, and eco-conscious packaging. No harsh acids, no compromise.
Mission
To deliver Powerful Clean with Royal Care – making every wash, every dish, every glass crystal-clear, safe for family, and gentle on fabrics and hands. To become India’s most trusted homecare brand from Punjab to every pincode.
Vission
To redefine home hygiene in India. We envision a home where cleaning is not a chore but a royal experience – effective, fragrant, and responsible. 100% Made in India, for Bharat.
“Every drop is crafted with care. Our formulas celebrate powerful cleaning. We create products that protect, shine and delight.”
